InDebted acquires AmSher, deepens strategic expansion into U.S. telecommunications sector

InDebted, the global fintech transforming the collections experience through empathy and technology, today announced the acquisition of U.S-based collections agency AmSher.

The acquisition accelerates InDebted’s mission to transform the traditional debt collection sector through ethical, modern solutions tailored to today’s consumers. AmSher, based in Alabama, brings a strong legacy of high performance in telecommunications and cable – a key growth vertical for InDebted in North America. With AmSher’s deep sector expertise and long-standing client relationships, InDebted strengthens its servicing capabilities to meet rising demand in telecom for smarter, more consumer-centric approaches to collections.

“Telecom and cable is a strategic growth area for InDebted, especially in the U.S and Canadian markets,” said Brad Bone, U.S Managing Director at InDebted. “This acquisition allows us to accelerate our presence in sectors where we know our AI-powered, empathetic collections model drives superior outcomes — for both clients and their consumers.”

The acquisition marks a significant milestone in InDebted’s North American expansion. AmSher’s team will be integrated into InDebted’s business, including President Seth DeForest, bringing together a shared commitment to compliance, care, and continuous innovation.

“Joining InDebted unlocks new potential for the clients and consumers we serve,” said Seth DeForest, President of AmSher. “We’ve always taken pride in delivering trustworthy service — and now, paired with InDebted’s cutting-edge technology and progressive vision, we’re poised to lead the next era of collections in the United States.”

Driven by a mission to transform the global debt collection experience for good, InDebted views strategic acquisitions as a catalyst to accelerate its impact and reach. This transaction marks another step forward in expanding access to its AI-led, empowering approach to debt resolution. Since launching in Australia in 2016, InDebted has challenged legacy industry norms, and M&A remains central to scaling its model and delivering meaningful change to more consumers, faster.

Following their successful expansion into the UAE and Mexico earlier this year, and the acquisition of enterprise collections software, Receeve, InDebted continues to scale its operations to meet demand from organisations seeking performance-led collections solutions that deliver better customer experiences.

“We’re not just expanding geographically — we’re deepening our commitment to key industries that need a better way forward,” Bone added. “This move signals our long-term investment in Telecom and adjacent sectors, where our technology can meaningfully transform the consumer experience.”

There will be no immediate changes for AmSher clients or consumers. A phased integration approach will ensure business continuity, while enhancing decisioning, insights, and engagement capabilities over time.