Manchester United to offer U.S. credit card with FinTech startup
Manchester United has inked a deal with fintech startup Cardless to create a U.S. credit card that offers more than the typical range of rewards. Autographed jerseys and Cameo-like personalized videos from players will be among Man U’s offerings, as teams around the world look to engage fans and monetize their followings beyond their stadium doors.
Cardless, which had previously announced a similar partnership with the Cleveland Cavaliers, offers its partner brands a share of revenue generated from transaction-based fees. It doesn’t charge annual fees and does not profit off interest paid by users. Founded in 2019, Cardless has raised more than $11 million from Greycroft, Accomplice, Drive by DraftKings and others.
Cardless co-founder Michael Spelfogel said the startup’s relationship with Manchester United started with a cold email in 2019. The club has credit card deals around the world, but it had not landed a U.S. partner.
To read more, please click on the link below…