US fintech Advyzon announces new custody and retail investment infrastructure integration with Apex Advisor Solutions

US fintech Advyzon announces new custody and retail investment infrastructure integration with Apex Advisor Solutions

Advyzon, a comprehensive service and technology platform and portfolio management solution for financial advisors and investment managers, have announced a new custody and retail investment infrastructure integration with Apex Advisor Solutions, a division of Apex Fintech Solutions Inc. (Apex) that empowers the future of wealth management with digital custody and clearing provided through Apex Clearing Corporation. The collaboration was announced during the inaugural Advyzon Conference, taking place in Phoenix, Arizona.

Registered Investment Advisors (RIAs) use Apex’s robust custody and clearing platform and capital structure to administer their client investment accounts, from real-time onboarding and account funding, to custody, trading, clearing, and cost basis and tax reporting. Now, they can harness the power of Advyzon’s comprehensive, award-winning technology platform for advisors. The integration includes new account opening workflows, initial account funding, money movement, custodian fee file submission, and FIX trading.

“At Apex, we’re laser-focused on boosting RIA efficiency,” explained Olivia Eisinger, GM of Advisory at Apex Fintech Solutions. “Our straight-through processing helps cut through the clutter by allowing operational processes like account opening and funding to be accomplished in a streamlined workflow. No more jumping through hoops and disparate steps – it’s seamless and real-time. Secondly, advisors can initiate operational processes directly within Advyzon, a technology deeply integrated within the Apex Astra ecosystem, saving precious time and reducing frustrating system and context switching.”

Advyzon‘s cloud-based platform for financial advisors combines portfolio management, customizable performance reporting, trading and rebalancing, client web portals, client relationship management (CRM), client billing, and document storage – plus a model marketplace with access to third party strategists and/or turnkey asset management via Advyzon Investment Management (AIM). This comprehensive solution makes it easier for advisors to run their financial planning and investment advisory firms while managing their client accounts with efficiency. Advyzon is currently serving over 1,500 advisory firms.

“We’re very excited about our collaboration with Apex and have really enjoyed working with their team throughout the course of building out the integration,” said John Mackowiak, Chief Revenue Officer at Advyzon. “We expect that a lot of what they’re doing is going to be well received within the industry and is cutting edge from an integration perspective. I think some of the things that they’re bringing to market are going to push custodial integrations to the next level.”


Advisors using Apex and Advyzon are now enabled with efficient workflows for opening new accounts: when an advisor initiates the process to open a new account, all information saved for the client relevant to the application will be prefilled on the form. The advisor can then send the form to the client to complete, review, and sign on a client web portal.

The initial account funding process can be completed by the client in their client portal once the advisor submits their new account application. The integration supports two funding methods: Automated Customer Account Transfer (ACAT) and Automated Clearing House network (ACH). The integration can also simplify money movements, including deposits and withdrawals for Apex accounts. This process is led by the advisor, but the client can view deposits and withdrawals in their client portal.

The integration is designed to simplify custodian fee file submissions by allowing users to directly submit the Billing Fee File from Advyzon via API, eliminating the need to download and then upload to the custodian.

Finally, the integration supports Financial Information eXchange (FIX) trading, which has become the standard electronic protocol for pre-trade communications and trade execution, as well as for U.S. regulatory reporting.