US fintech SoFi launches Small Business Financing Marketplace

Sofi, the digital personal finance company, have announced the expansion of its new small business financing marketplace within the SoFi product experience. With this addition, SoFi will now be able to better support millions of American small business owners’ financing needs by connecting them to SoFi’s network of providers.

“SoFi is on a mission to help its members achieve financial independence to realize their ambitions,” said Anthony Noto, CEO of SoFi. “For many of our members – that’s embracing the entrepreneurial spirit and running their own businesses. But business owners are busy managing multiple facets, with many discovering financial needs as they go. SoFi’s SMB marketplace can support owners with tangible value and solutions to make fast, but informed financial decisions that are right for their business.”

With one quick and simple search, business owners will be connected with SoFi’s network of financial providers who can help them get the capital they need. SoFi’s simplified search experience helps streamline the process of finding and filtering for a lender that fits a business owner’s unique needs by pairing a single application process with SoFi’s curated marketplace of participating providers, making it easy for business owners to quickly connect with financial providers whose underwriting criteria they are likely to meet.